Keen enables companies to define their brand strategy at all stages and scenarios - new brands, to long-standing successful brands that want to maintain their success in the future, to brands considering a slight evolution in reaction to changing market situations, to dramatic re-branding.

Does an existing brand need to be extended - and if so, what is the best way forward? Vertical integration? Horizontal integration?

Is the structure of an existing portfolio of brands the most effective, or would the brands benefit from restructuring? A consolidation? The development of one or more new brands?

To what extent does an existing brand need to be refreshed - slightly dusted off or fully rebranded under a new name and identity?

In developing a brand for a new product, what positioning must we work towards in light of the analysis and research already undertaken?

Keen collaborates with each partner to determine the most intelligent directions for their brand or portfolio of brands.

Moving forward within the framework of a defined brand strategy, Keen collaborates with its partners to specify the marketing initiatives that will best serve their needs.

Keen’s Design and Concept Teams then ensure that each item of marketing collateral embodies the Brand Culture and tone of voice – whether consumer brochure, trade brochure, development brochure, digital presentation, custom-designed digital tool, coffee table book, magazine, or DVD.

Creative. Media planning. Media buying.

Keen’s Media Planning Team provides expert consultation on identifying the publications, placements and insertion schedules for its partner’s objectives. The Team can then manage the purchase of all media space, artwork delivery and quality control.

Simultaneously the Design and Concept Teams will develop original creatives to answer the same strategic objectives.

Keen guides clients in creating and maximizing the potential of their online platforms. The Digital Team works with partners to determine each website’s tactical objectives, its audience’s behaviour, the website architecture and visitor journeys, and then factors these into an overall development guide and subsequent design.

The E-Commerce Team analyzes data from each site and then guides its owner in reacting to the data, working it into optimization strategies, using it as a guiding force in e-marketing initiatives and online advertising, developing market-specific micro sites, or any other activities tailored to our partner’s needs.

Communicating for change. Your actions make a difference. Tell the world about them.

Working for over a decade with a number of regional and international NGOs as well as United Nations agencies and governmental departments, Keen has developed an in-depth understanding of some of the biggest Asian and international issues and how to strategically address them. Keen’s teams do not just produce our partners’ publications or build their websites – we spend time getting to know them, their stakeholders, their histories, their future plans, what has worked, and what remains to be tackled.

Drawing upon the strengths of every Keen department, along with Senior Management and a Keen Co-Founder specialized expressly in Advocacy Communications, our team can shift without pause from devising cause-based e-marketing strategies to communicating rapidly in the field during a disaster. From creating a donations-driven website or an online knowledge base to developing e-learning modules. Designing an annual report or outlining a media plan for an advocacy campaign.