Foiled by spellcheck (or, in praise of the proofreader)
by Cody Griggers - Editorial Director (17 November 2009)

We've all had it happen. Academics. Students. Journalists. Novelists. And yes, destination branding copywriters – we especially feel your pain. You run that final spellcheck on your document, and it saves the day by cleaning up those typos tha...

Digital Ethnography
by Ron Edwards - Strategy Director (27 October 2009)

‘Send us all the invite on Facebook’. ‘I’m going into withdrawal. I haven’t looked at the camera blogs in over a week.’ ‘This is a Blackberry office. Just Ping him.’ ‘I so don’t wan...

The Beauty of a Billboard
by Caroline Loevner - Editorial Assistant (14 September 2009)

  Fiercely proud of their skyline, the NY Times printed this interesting article on banning billboards on the Long Island expressway. The title “Free Speech vs. Beauty” got me thinking about the conflict between advertising and aest...

A good read? Well, of course!
by Oratip Nimkannon - Concept Developer (26 August 2009)

Just got a tip from a friend the other day to read this book called "A Whole New Mind". I didn't know much about the book, so I searched Amazon.com. I typed in "A Whole New Mind", then clicked "search". The full title came up "A Whole New Mind: Why...

The bandwagon is fully loaded
by Oratip Nimkannon - Concept Developer (19 August 2009)

The internet boom (and bust) came and went, but it has just dawned on me that the internet really was (and still is) a huge thing. I don’t mean in the commercial or social networking sense. Rather, I am talking about the URL hoarding business.T...

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