A good read? Well, of course!
by Oratip Nimkannon - Concept Developer (26 August 2009)
Just got a tip from a friend the other day to read this book called "A Whole New Mind". I didn't know much about the book, so I searched Amazon.com.
I typed in "A Whole New Mind", then clicked "search".
The full title came up "A Whole New Mind: Why Right-Brainers Will Rule the Future". Oh, interesting!
Right brainers, in this book, are creative people and those who come up with concepts behind an advertising campaign, a book cover, a store layout/design, a candy wraper, a hotel experience, a desk calendar...and a host of other things that we see, hear, touch, taste and smell everyday.
I was a left-brainer in college, now a complete right-brainer and sometimes wish I could go a little more towards the left. But never mind, then.
Naturally, I scrolled down to the customer reviews. The first review by John H. Hwung:
"The title of the book is very appropriate. For the age that we are in, we need a whole new mind. However, the book promised a mansion, but ended up giving us an apartment. It begins like a Porsche, but ended like a VW Beetle...."
Oh wow, this is even more interesting. I want to find out for myself whether this book is a mansion or an apartment, a Porsche or a VW Beetle.
So, if you were to ask me if this book will be a good read? I'd say "well, of course. I'm a right brainer (now) and I will rule the future, according to Daniel H. Pink, the author."
Did I convince you? Or have you read the book? If you have, was it a mansion or just an apartment to you?
Comment on this post.
Comment 2: Oratip Nimkannon - Concept Developer
Easy. After taking (and almost failing) the whole first-year calculus and physics series, I realized I wasn't a left-brainer at all and started to make the switch.
But a few people can manage to be both right and left brainer. I think this model works best, particularly in a creative economy. If you have all right-brainers, who's going to help you sell your products? And who's going to do the (boring) bookkeeping job for you?
You need money to rule the future too, I think.
Locally, the TCDC has been very good at bringing both together in its series of seminars. One of the recent seminars talked about how a trio of designer-academic researcher-entrepreneur is the best model in driving the creative economy. I completely agree.
Comment 3: Yingyos Vuttisant - Strategic Analyst
A lot of research has been done on the creative economy, creative class, creative clusters, etc. I'd recommend those interested in understanding more about this to read 'The Creative Economy Report' which is put out annually by UNCTAD. A lot of useful facts in there. The 2009 report doesn't appear to be out yet, but you can have a look at the 2008 report highlights here: http://www.unctad.org/Templates/WebFlyer.asp?intItemID=4494&lang=1.
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Comment 1: Cody Griggers - Editorial Director
If I were already a right brainer (and given our line of work, I'd imagine we all are), then I guess I wouldn't really see the need. After all, we already know we're going to rule the world, right? Especially as so many countries are realizing that the creative economy is a major engine of growth and competitiveness (Singapore and Korea for example, and most recently, I even hear that Thailand is trying to jump on this bandwagon).
I'd be much more interested in seeing a guide to changing from a left brain to right brain thinker...or incorporating bits of both and vice versa. Perhaps you could do it since you say you managed to have a complete conversion. What brought that about anyway?