Foiled by spellcheck (or, in praise of the proofreader)
by Cody Griggers - Editorial Director (17 November 2009)
We've all had it happen. Academics. Students. Journalists. Novelists. And yes, destination branding copywriters – we especially feel your pain.
You run that final spellcheck on your document, and it saves the day by cleaning up those typos that would have otherwise detracted from your brilliant prose.
Editorial team, I know we make you proofread every ad that goes out the door at least 18,000 times. And don't think I can't see you mentally rolling your eyes when the production team asks you to review that one last proof. But if you love your words (and I know we all do), you'll make sure you see them through.
Because if you don't, you might find it hard to live with yourself (Ask Riga).
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Comment 2: Cody Griggers
Don't miss the tagline on the second linked ad..."Birthplace of Christmas Tree. Now for 499 years." Then again, I shouldn't make fun. My own hometown is the birthplace of Dr. Pepper, and we are just as proud of that (Now for 130 years or so, FYI).
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Comment 1: Ron Edwards
The copywriting this destination has put out would be brilliant... if it were done on purpose. Unfortunately it was negligence, not strategically quirky branding.
Oddly enough, when I see an errant comma in something that has been published, I nearly go into grammatically-induced convulsions. But when I see butchering of English this atrocious it fills me with nothing but joy.