
by Amelia Salyers, Concept Developer (27 July 2010)
I just read this profile piece this morning. It caught my eye because it discusses the social media games company Zygna - the star of my blog article last week. This week's article, by Miguel Helft, does a good job of explicating the pros and cons of Zygna's rise to fame and fortune (though, word on the Silicon Valley street is, Mark Pincus and his company is even more of a down and dirty competitor than this article suggests - the world of cartoon games can be ruthless!).
Furthermore, this trend piece, though a bit late to the game, discusses why we Westerners are looking East for our own fame and fortune.
And just for good measure, I thought this little blurb about some recent marketing research about what luxury consumers prefer in logos was interesting, though not exactly shocking. Enjoy!
advertising advocacy Android athletic branding BlackBerry booking brand branding browser Buddhism business celebrate CMS competition concept consumer behaviour copywriting creativity data design Destination branding digital digital culture digital ethnography digital map diversity domain names email Facebook FarmVille flash football fun games Gladwell Google Hotmail ideas innovation intellectual Internet iPhone journalism language logos luxury goods luxury goods marketing luxury marketing Market research marketing marketing trends media mobile Naming New York Times NGO non-profit online branding online games online marketing online meeting planner online networks Persuasion photos revenue revenue-generating right brain social media social media business social media games social media marketing social media networks Starbucks Strategy sustainability tastemaker team TED talks Tipping Point tourism twitter UN video visual identity Web 2.0 website workshop World Cup Zygna