
by Oratip Nimkannon - Concept Developer (19 August 2009)
The internet boom (and bust) came and went, but it has just dawned on me that the internet really was (and still is) a huge thing. I don’t mean in the commercial or social networking sense. Rather, I am talking about the URL hoarding business.
Try searching for a dot com domain name for “monkey”. I tried this the other day. Any combination that makes sense has been taken, obviously. But when I actually visited these sites, about 70% of them don’t really have any relevant content. Some even flash the “Make an offer for this domain name” sales pitch on the page.
Among those that I tried, from the obvious to the ridiculous:
monkeytree, monkeyculture, monkeystudio, monkeyplay, monkeyfun, monkeyway, monkeyme, mymonkey, memonkey, gomonkey, funkymonkey, twomonkeys, threemonkeys, fourmonkeys, and so on…
As a joke, a friend said, “try monkeymonkey.com”. Taken.
“What about monkeymonkeymonkey.com?” Taken.
I tried sevenmonkeys. Taken.
Even ****ingmonkey is taken.
Could be a frustrating process. Somehow I had fun with it.
And in case you are wondering, monkeymonkeymonkeymonkey has not been taken. But who would actually use this as their URL?
I'd say, you never know.
advertising advocacy Android athletic branding BlackBerry booking brand branding browser Buddhism business celebrate CMS competition concept consumer behaviour copywriting creativity Destination branding digital digital culture digital ethnography digital map diversity domain names Facebook FarmVille flash football fun Gladwell Google Hotmail innovation intellectual Internet iPhone language logos luxury goods luxury goods marketing luxury marketing Market research marketing marketing trends media mobile Naming New York Times NGO non-profit online branding online games online marketing online meeting planner online networks Persuasion photos revenue revenue-generating right brain social media social media business social media games social media marketing social media networks Starbucks Strategy sustainability tastemaker team Tipping Point tourism twitter UN video Web 2.0 website workshop World Cup Zygna